Dr. Kamala
A personal expert brand for a psychotherapist, executive coach and corporate consultant.
- TypePersonal brand site
- PlatformWebflow (migrated from WordPress)
- ScopeIdentity system + site
- RoleBrand design, build & ongoing support
- In production2021 – present
The build
One founder, two audiences
Dr. Kamala Uzzell runs a counseling practice, and also mentors other therapists building theirs. That second audience needed a personal expert brand, distinct from the practice — authority that stays warm.
From three directions to one mark
We explored three identity directions — a geometric K monogram, a circular seal with a wave wordmark, and a script-on-circle — across systematic sizes and colorways, before converging on an expressive magenta script logotype that leads the live site.
A color strategy for two siblings
A triple palette — warm corals, cool teals, earthy neutrals — lets the personal brand run warm and feminine while the practice brand (Solay Counseling) runs calm and clinical. Same family, different temperament.
Conversion architecture
Three service silos — private practice consulting, clinical supervision, corporate consulting — each route to a Work With Me scheduling flow, with credibility signals and a patient portal path for therapy clients. Authority becomes booked calls.
Mobile hero and the Work With Me path
Credentials: certifications and memberships
Services: three silos, one booking path
The final mark: expressive magenta script
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in mind?
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